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About:

I develop strategies for national (and international) brands that incorporate both social media and traditional PR elements. I manage the online reputation of brands and devise ways to proactively generate positive publicity and increase brand awareness through the broad range of online and offline channels available.

I work for a wide range of consumer, B2B, financial services and public sector clients in the UK.

Given the ever-changing environment in which I work, I have taken time-out from blogging on behalf of clients to blog on behalf of myself, so to speak.

So, this blog showcases the things I come across in the PR and communications arena, with some random my ponderings about the digital and creative environment thrown in.

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