Digital Hotspotter

Social Buying Websites like Groupon gain in popularity

This week I made my first purchase with Groupon. I have liked the look of some of the offers and knew it would only be a matter of time before I made a foray into the world of social buying.

Social buying websites (also known as collective or group buying websites) have become increasingly…

Posted 1 year ago 51 notes

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About:

I develop strategies for national (and international) brands that incorporate both social media and traditional PR elements. I manage the online reputation of brands and devise ways to proactively generate positive publicity and increase brand awareness through the broad range of online and offline channels available.

I work for a wide range of consumer, B2B, financial services and public sector clients in the UK.

Given the ever-changing environment in which I work, I have taken time-out from blogging on behalf of clients to blog on behalf of myself, so to speak.

So, this blog showcases the things I come across in the PR and communications arena, with some random my ponderings about the digital and creative environment thrown in.

Social Buying Websites like Groupon gain in popularity

Social Buying Websites like Groupon gain in popularity

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